Digital marketing is not for the faint of heart. It is a tough industry that demands constant attention and tremendous creativity. The slightest misplaced colon could spell disaster for a project that took six months to create. But like all great ventures the reward for a innovative and popular campaign is incalculable. As the Web2.o wagon roles on we are learning that digital marketing is the most efficient and effective way to manage your brand while reaching the most desirable audience. With the appropriate metrics in place a strong marketing team can cut through the jungle that is the internet and deliver quantifiable results on a consistent basis.
At this point we all have heard of if not already utilize Web favorites MySpace and YouTube. Facebook is soo '06 by now and I am willing to guess most of us already check in on the Drudge Report once or twice a day. Don't even get me started with Wikipedia (More to follow on this topic).
New Media encompasses all of these adventures as well as countless more. So this means that behind every Podcast and RSS feed is the chance to reinforce your brand and reach a new client base. I know so far I haven't provided much of a road map for success but I just want you to begin to get the idea that in the New World of New Media we are only limited by the disitance of our own vision.
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