Mission Statement

Over the last few weeks and months I have ran into old friends and made new contacts in what could be considered the traditional Public Relations vertical. The majority of my conversations always arrive at the point in which I must awkwardly fumble through a brief description of what it is I do for a living. Most often I am greeted with quizzical looks of confusion and an overall general glaze takes hold of who I am speaking with. At first I just thought I made for lousy conversation, but quickly realized that the majority of the population has no idea of what constitutes New Media and how best to effectively use it. So in an attempt to address many questions without too great a degree of redundancy, I am going to quickly sum of what it is I am involved with and why it is important.